Glocal. adjective: 1. of or relating to the interconnection of global and local issues, factors, etc.: a glocal conference on community development. 2. of or relating to the tailoring of globally available products and services to local markets: a glocal sales strategy.
Quotes: “Ten years ago, we might have seen global and local as the two ends of a dichotomous spectrum, but today we are appreciating that we can be both, we can be glocal. ” – Sylvia Vorhauser-Smith, “Going ‘Glocal’: How Smart Brands Adapt To Foreign Markets,” Forbes, June 22, 2012
“In the strict sense, these oppositions relate not only to the ways in which finance is perceived, but they also concern the more general process of neoliberal globalization, which equally evokes fascination and fear, and whose “glocal” implications remain contested. ” – Miriam Meissner, Narrating the Global Financial Crisis: Urban Imaginaries and the Politics of Myth, 2017
Origin: Glocal, a blend of global and local, was originally, and still is, mostly a business term. It entered English in the early 1980s.
Lexicography 